The BIG3 (Big 3) is a professional 3-on-3 basketball league founded by Ice Cube and entertainment executive Jeff Kwatinetz. Launched in 2017, the league features former NBA players showcasing their skills in a half-court format. The BIG3 aims to provide an entertaining and competitive basketball experience during the summer months, attracting both basketball enthusiasts and fans of the participating players.
About
The BIG3 (Big 3) is a professional 3-on-3 basketball league founded by Ice Cube and entertainment executive Jeff Kwatinetz. Launched in 2017, the league features former NBA players showcasing their skills in a half-court format. The BIG3 aims to provide an entertaining and competitive basketball experience during the summer months, attracting both basketball enthusiasts and fans of the participating players.