GoFan Is the First High School Ticketing Platform to Take Cash App Pay, and the Deal Comes With Marketing on MaxPreps

GoFan Is the First High School Ticketing Platform to Take Cash App Pay, and the Deal Comes With Marketing on MaxPreps

PlayOn Sports added Cash App Pay to GoFan checkout nationwide on Nov. 5, the first Cash App integration with a national high school sports ticketing platform. The partnership includes promotion across MaxPreps and the PlayOn portfolio.

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The next time a parent buys a Friday night ticket on GoFan, Cash App will be one of the ways to pay. PlayOn Sports announced Nov. 5 that Cash App Pay is live at GoFan checkout nationwide, the first time Cash App has integrated with a national high school sports ticketing platform.

The announcement, datelined Atlanta, describes GoFan as the largest digital ticketing provider in high school sports, serving thousands of schools and millions of fans a year. Sportico listed the deal in its Nov. 6 transactions roundup.

More Than a Checkout Button

The part that matters for the high school sports business is what comes with the payment option. The agreement includes marketing across the PlayOn portfolio, which owns GoFan, the NFHS Network streaming service and MaxPreps, with in-app placements, push notifications, incentives and MaxPreps integrations meant to put Cash App in front of high school audiences. Cash App, owned by Block, gets a direct line to teenagers and their parents at the moment they are spending on a game.

Luke Pagano, PlayOn's senior vice president of advertising sales and brand partnerships, said in the release that "high school sports are where communities come together." Tanuj Parikh, global head of revenue for Cash App and Afterpay, framed it as making it easier for families to get into games.

Why Schools Should Pay Attention

For athletic departments, the practical change is one fewer reason for a fan to walk away from a checkout screen. For the industry, it is another sign that the three PlayOn brands are being sold to advertisers as one audience, with the ticket, the stream and the stat page all carrying the same sponsor. More sports business coverage is on BallerTube.